A marketing dashboard for local businesses

See how your marketing is doing, in plain English

Your Google searches, your ads, your calls and your booked jobs, together on one page and explained in the words you would use yourself. No spreadsheets, and nothing you need a course to understand.

No jargon
Set up for you
In your own brand colours

Built forPlumbersRoofersRestorationDumpster rentalHVACElectriciansLandscapersCleaning

Every insight you get

The six questions every owner asks, answered

33 answers about your business, grouped by what you actually want to know, and written without a single marketing acronym.

Are people finding me?

Times you showed up on GoogleIn search results and in ads, with the change from last period.
The searches that find youThe words people typed, and how many clicked through.
Your spot on GoogleTop 3, page 1 or page 2 for each search that matters.
Your Google Maps rankingStreet by street across your area, for each service.
AI assistants that mention youWhether ChatGPT, Gemini and others recommend your business.
Pages Google showsWhich of your pages are in Google, and which are missing.

Are they visiting my website?

Website visitsDay by day or week by week, next to the period before.
Where visitors come fromGoogle search, Maps, ads, social media or typed your address.
Your most visited pagesThe pages people read, and the ones that get them to call.
Who is on your site right nowLive visitors, the pages they are on and where they are.
New and returning visitorsHow many came back, and how long they stayed.

Are they getting in touch?

Calls and requestsEvery call, form and message from every channel, in one number.
Phone calls and website formsSplit out, so you know how people prefer to reach you.
Calls you missedEach one is a customer who may have called someone else.
Your busiest days and hoursWhen people get in touch, so you can be ready for them.
Where each lead came fromGoogle, Maps, ads, referrals or social media.
Your Google Business ProfileCalls, direction requests, website clicks and new reviews.

Is my ad money working?

What you spentAcross Google Ads, with the trend and the period before.
Cost per call or requestWhat each new customer conversation cost you.
Money back for every $1The revenue your ads brought in for each dollar spent.
Campaign by campaignWhich ads bring calls and which only spend money.
Ad landing pagesThe pages your ads send people to, best to weakest.

Did it turn into jobs?

Jobs bookedCalls and requests that became paying customers.
Revenue from your jobsWhat those jobs were worth, and an average per job.
From search to jobsOne picture of how searchers turn into customers.
Revenue by sourceWhich channel brings the jobs worth the most.
Open quotesThe estimated value of calls still waiting on a decision.

What should I do next?

Key insightsWhat changed this period and why it matters, in plain English.
Next stepsA short, ordered list of what to do about it.
AI analysis on demandA fresh written read of any period you pick.
A branded PDF reportYour logo and colours, ready to print or share.
Monthly report by emailThe summary lands in your inbox without asking.
Month by month historyEvery month side by side, to spot the trend.

The whole journey

From a Google search to a booked job, on one line

See how many people saw you, visited, called and booked, and where most of them drop off. No charts to decode.

"1 in 26" instead of a percentage
Jobs and revenue from your own records
Compared with the period before

Google Maps

See exactly where you rank, street by street

Most local customers pick from the top three on the map. We check your spot from points all around your business, for every service you offer.

A grid for each service you want to be found for
Average spot and share of top-3 results
The change since the last check

Written for you

A plain-English summary, not a spreadsheet

Every page ends with what changed, why it matters and what to do next. Written in the words you would use yourself, and backed by your own numbers.

Good news and things to watch, clearly marked
Next steps in order of what matters most
Refreshed with AI whenever you want

Your brand

Your colours, your logo, your report

The dashboard and the PDF report both take your business's own look, so it feels like yours when you share it with a partner or your team.

Download any period as a designed PDF
Monthly report sent to your inbox
Only the pages you need, chosen for you

Numbers, not jargon

Agency reports speak in acronyms. Yours won't.

Every figure on your page is translated into a sentence you could read out to your team. Same numbers, no decoding.

Impressions: 20,908Showed up on Google 20,908 times
CTR: 3.8%About 4 in 100 people who saw you clicked
CPL: $38.20$38 for each call or request from ads
ROAS: 3.2x$3.20 back for every $1 spent
Avg. position: 4.2Usually just below the top 3 on Google Maps

How it works

Three steps, and we do the first two

1
We connect your accounts
You give us access to your Google accounts once. We handle the setup and keep every connection healthy.
2
We track calls and jobs
Calls, forms and booked jobs are counted as they happen, so every number on your page is real.
3
You open one page
Sign in whenever you like, on any device. Everything is on one page, with a plain note on what changed.

Questions

What owners ask us first

Something else? Ask us directly.

Do I need to understand marketing to use it?

No. Every number is written the way you would say it yourself, like "47 people called or wrote" or "$3.20 back for every $1". There are no acronyms to learn.

Who sets it up?

We do. Heartland Digital connects your Google accounts, your ads and your call tracking, checks that the numbers are right, and keeps the connections working.

What does it connect to?

Google Search Console, Google Analytics, Google Ads and your Google Business Profile, plus Google Maps rank checks and the call and job records you already keep.

Can my team see it?

Yes. You can invite your team, and we choose which pages each person sees, so a partner can see the results without the settings.

Is my data safe?

Your Google sign-in is stored encrypted, access is read-only, and each business only ever sees its own data. Our Privacy Policy explains it in full.

How do I get started?

Access is by invitation. Send us a message and we will reply within one business day to talk it through and set you up.

Want to see it for your business?

Access is by invitation. Tell us about your business and we will set up your page with your own numbers, colours and logo.

Talk to us Sign in